Idol
Groups in South Korea
Korean pop music (k-pop)
is seeing more fans than ever thanks to the popular song, “Gangnam Style,” that
went viral in the summer of 2012. With songs that sound like a mix of Euro-pop
and the mainstream music that plays on our radios in America, there is
definitely a catchy element to the music that overcomes the language barrier.
With this rise in popularity, it seems that new k-pop groups are debuting every
month, giving new fans a chance to follow a band and see if they have what it
takes to be a new generation idol group.
Idol
groups are popular now, and for good reason. With physically attractive
members, each with their own individual skill and charm, it is easy to become
intrigued by them. Companies do this intentionally, creating groups that are
pleasing in every aspect. For example, male group EXO, is made of 12 members,
six promoting their title track in Korea, and the other six performing the same
song with Mandarin lyrics in China. Members’ personal talents include not only
the standard dancing and singing, but martial arts, acting, and athletic
talents as well. All of these attributes appeal to a wide variety of fans,
making the group even more marketable. Each song that is released by an idol
has its own concept from outfits, to stages, to choreography, and make-up.
Daily music shows give fans multiple chances to see their favorite artists
perform live on tv, with aesthetically appealing set designs and fellow idols
hosting the whole thing. Each member of an idol group has their own role. There
is usually a leader, a rapper, a main vocalist, and a main dancer. It is
becoming increasingly rare to come across a group without at least one English
speaker, who serves as the international representative for the group. Fans
around the world take each new concept and make it their own with dance covers,
makeup tutorials, and hair tutorials. There is also a dating ban for idols,
some even written in their contract. Finding out that an idol is dating in Korea,
is huge catastrophic news for some fans. When popular idol groups members, Goo
Hara, and Jun Hyung were found to be dating, schools complained to their
respective companies saying that their students were too distraught by the news
to pay attention to class. With these kinds of bans in place, it makes the idol
seem like a more attainable goal, when in reality, it’s impossible to know
them. These are some of the things that make kpop stars seem so accessible and easy
to like.
With
the flashy display that is k-pop groups, it is often easy to forget the work it
took for them to get there. Idols usually begin their training in early teens,
learning and fine-tuning skills in dance, singing, languages (English,
Japanese, and Chinese primarily,) as well as acting, interview skills, and
other skills. These trainees begin practicing in the early morning, go to
school, return to practice again, and then repeat this cycle. Most trainees
live in small, cramped dorms and scrap by on little money while they wait to
make it big. The sad reality is that a majority of them won’t, and they will
have sacrificed years in the hopes that they will be on stage one day. Some of
the more popular companies have reported that they have doctors come in and
regularly check their trainees for depression. With a schedule this packed, it
is hard to remember that they are children. The companies want the groups to
appear perfect. It is almost as if the singers are puppets, being trained to do
whatever it is demanded of them.
Finally,
the day comes when the company calls the trainees together and announces the
ones who have been chosen to begin training as a potential group. These
trainees are now considered to be of higher status, and jealously often runs rampant
as some people are chosen who have only been training for a year or two, while
others have been for five or more. Although these select people have been
chosen, there is still no guarantee that they will be the final formation of
the group. These people will now train for hours together, perfecting
choreography and practicing lyrics until they can sing them in their sleep. They
are trained hard, it is common to hear of singers being taken to the E.R. for
an IV drip due to exhaustion. Once their debut date arrives, and their
promotional schedules are in place, the competition is on. New groups are
facing seasoned professionals and second-generation idol groups, and are
fighting for attention. With the attraction this generation has to reality
television, it is no surprise that groups are treated like show contestants.
Each music show has an award ceremony at the end of the show, winning points
based on album sales, their position on the charts, and viewer votes. It is
this obsession with seeing other people make it or break it that drives the Korean
music industry. Each move that an idol makes is captured. Entertainment
industries view the idols as money makers, booking them for musicals, dramas,
variety shows, commercials, promotional appearances, army performances, and
more. Idol groups often juggle school on the side, adding more stress to their
everyday lives.
How
do these groups become popular? Usually groups are launched to popularity
through key points in their choreography, or of their songs. Girl group the “Wonder
Girls,” found instant success in their choreography from song “Tell Me.” In
response to the popularity, the girls recorded the song in English, Chinese, and
Japanese. They later made their way onto Disney’s radio station with their song
“Nobody,” which also featured a catchy dance that fit the lyrics of the song.
Another song that was made popular through the choreography was Super Junior’s “Sorry,
Sorry,” which has been referenced by Conan O’Brien on television. Groups have
been desperately trying to break into the American music market, which makes “Gangnam
Style’s,” success all the more ironic, as it was a song intended to satirize
the lives of people in Gangnam, South Korea. Here is Psy, a man who is
humorous, average looking, and entirely the opposite of everything an idol
group stands for, and he is easily recognized in America.